A premium UK holiday let — SEO and direct booking strategy by Orchards Lane
SEO for Holiday Lets

Be found. Be booked. Be remembered.

Every week, guests are searching for exactly the kind of property you offer — they have the dates, the destination, and the experience in mind. Most of them never find you.

Someone types "secluded cottage with log fire Yorkshire" or "dog-friendly coastal stay Cornwall sleeps four" into Google — and they are ready to book. They have the dates in mind. They know what they want. They just need to find the right place.

Most holiday let websites are not there when that search happens. Not because the properties are wrong — because the websites were never built with Google in mind. The guest finds somewhere else. The booking goes elsewhere.

The opportunity is straightforward: show up when guests are searching, and the bookings come to you. Building that visibility takes time and the right approach — but once it is there, it builds on itself.

The guest who finds you on Google has already decided what kind of stay they want. They are not browsing — they are choosing. And they are ready to book.

"Dog-friendly cottage Devon sea view." "Romantic weekend break Cotswolds hot tub." "Self-catering near Dartmoor sleeps six." These are real searches, typed by real people who are ready to book — who go to Google first.

Most holiday let websites are invisible for these searches because they were never set up with Google in mind. There is nothing wrong with the properties — the websites just do not give Google enough to work with. That is fixable, and when it is, the results last in a way that paid ads never do.

We focus on the specific searches that show someone is ready to book, the articles and guides that build trust before a guest ever reaches your enquiry form, and a website experience that turns that visit into a reservation.

Everything a holiday let needs to start appearing in Google searches, reaching the right guests at the right moment, and turning that visibility into direct bookings.

SEO Strategy & Audit

A full look at where your website stands in Google and a clear plan for how to improve it. We research exactly what your guests are searching for — and make sure you show up for those searches.

Editorial Content

Area guides, seasonal posts, and articles that answer the questions your guests are already googling — and that get found by people your competitors are not even thinking about.

Web Design & Build

Fast, beautiful websites built to bring in bookings directly. Designed to impress the guest who finds you on Google — and make it easy for them to book without going anywhere else.

Ongoing SEO Support

Search is not a one-off project. We work with a small number of properties on a monthly basis — building momentum steadily, tracking what is working, and adjusting as things develop.

Client work

Poochouse

A curated directory of dog-friendly holiday stays across the UK. We built the SEO strategy, the content plan, and the writing that gets Poochouse found on Google — reaching dog owners the moment they start searching for somewhere to stay.

Visit Poochouse
Poochouse — dog-friendly holiday stays UK, built and optimised by Orchards Lane

How long does SEO take for a holiday let website?

Realistically, six to twelve months before visitors from Google start making a meaningful difference to your booking calendar. SEO is not a quick fix — but unlike paid ads or Airbnb listings, the results build over time and the bookings belong to you.

Do I need a new website to do SEO for my holiday let?

Not always. We audit what you have first. Sometimes existing sites can be improved significantly. Where a rebuild is necessary — often because the current site is slow, poorly structured, or not built for direct booking — we will be straightforward about why.

Can SEO replace Airbnb and Booking.com completely?

For most properties, the goal is to reduce how much you rely on them, not leave entirely. A strong direct booking presence gives you better margins, real guest relationships, and control over your calendar — while the platforms still help fill gaps in quieter months.

What kind of holiday lets do you work with?

Premium and distinctive properties where the quality of the experience genuinely sets them apart — boutique cottages, coastal retreats, dog-friendly lets, farm stays, and countryside escapes. Properties where the story is as important as the spec sheet.

Let's talk about your property.

Tell us about your property and where you are with direct bookings. We take on a small number of new clients each quarter — based in East Devon, working with holiday let owners across the UK.

Get in touch

Not sure where to start? We will give you an honest steer on what would make the most difference — with no pressure to take it any further.