Web Design & SEO
Websites for Independent Shops
Built for Local Trade and Online Orders
Web Design & SEO
Built for Local Trade and Online Orders
Websites for independent shops, built to do two things: bring local customers through the door, and sell to the ones who find you online.
We are based in Devon and work with shops across the UK. A good shop website has to work for the customer down the road and the customer who has never been to your town, and most only manage one of the two.
Get Your Free Site AuditYour website has two kinds of visitor. One lives nearby and wants the simple things: where you are, when you are open, and what you have in at the moment. The other found you online, likes what they see, and wants to buy without getting in the car.
They need different things from the same site. The local customer needs your address, opening hours and a reason to visit. The online customer needs clear product pages, honest delivery information, and a checkout that works. A site built for one and not the other leaves sales on the table.
What We Do
Website design & build
A clean, fast website that works for both customers: the shop details a local visitor needs, and the product pages an online buyer shops from.
Ecommerce setup
Shopify or WooCommerce set up so you can sell online without the headaches, delivery options, postage rules, and a checkout your customers trust.
Local SEO
Being found by people nearby searching for what you sell, through your Google Business Profile and the local search terms your customers use.
Technical SEO
The behind the scenes work, site speed and structure, that decides whether Google can find, read and rank your shop.
Local searches are simple and ready to buy: gift shop near me, bookshop in Honiton, where to buy what you sell locally. You win these with an accurate Google Business Profile, correct opening hours, and a website Google can connect to your listing.
Online searches work differently and reach across the country. Someone searching for a specific product is looking for the thing, not the shop, and the clearest product page wins. This is where most independent shops miss out, because their product pages are thin and could belong to anyone.
Talk & plan
A conversation about the shop, what sells over the counter, what could sell online, and how your year runs, then a clear scope and a fixed quote.
Audit & strategy
We look at how you show up in local search and how your products show up online, and start with the gaps worth closing first.
Design, build & optimise
Clean, fast build with the SEO groundwork included, tested across devices before it goes live.
Launch & support
We go live, get both kinds of search working, and leave you able to add products, update stock and change opening hours yourself.
Gift and homeware shops, bookshops, clothing and lifestyle boutiques, delis and food shops, and independent retailers of every kind across the UK. Some come for a first website, some to start selling online, most for both.
Yes, though for a different reason. Most of the value is local search, being the shop that turns up when someone nearby looks. Selling online is an option the site keeps open rather than an obligation.
Yes. Stock changes too often for anything else to work.
Yes. We are Devon based and work with shops across the UK.
Every project is scoped and priced on its own. The first conversation and the audit are free.
Free Site Review
Send us the link and we'll take a look. We'll tell you what's working, what isn't, and the changes that would make the biggest difference. Free, and there's no obligation.
Send us your site